Most of the futurists were young and inspiring people confronting their society through design. The artists created a manifesto almost a guideline or law which they followed similar to a club or society. Practiced in almost every field of art and design/illustration the variety of work produced was vast and wide. It was again similar to the Bauhaus, a very avant-garde style with strong bold decisions. Exploring new and untouched media in different ways such as music and noise between human existences.
He believed in erasing the boundary between ‘sound’ and ‘noise’, and that there must be continuity between music and all the noises of human existence. (Luigi Russolo/ The Revolt 1911)
In the early 1900s a group of young Italians wrote the manifesto that celebrated the industrialization. It was a rebellious and almost anti-social manifesto and was the big bang start of the futurist with the ring leader Filippo Tommaso Marinetti.
Let’s break out of the horrible shell of wisdom and throw ourselves pride-ripened fruit into the wide, contorted mouth of the wind! Lets give ourselves utterly to the Unknown, not in desperation but only to replenish the deep wells of the Absurd!’.
The futurists welcomed modern technology and more controversially war! They believed that it was a political change and almost a cleansing means of fascism. They completely dismissed feminism which in my opinion is completely hypocritical and controversial in the way they were about the future and moving into a new world and meaning. But it was believed or still is that moralism and feminism were acts of cowardice.
Most of the art work and design produced explores new meanings and technologies, creating bold moves with an extreme avant-garde feel. Using media as light, movement, speed, shape and form. The work produced certainly stands out as something completely new for its time and era.
Giacoma Balla was a self taught artist. He was one of the founding members of the first wave of futurists and was a well established teacher. His pre-futuristic work was influenced by pointillism and Italian Divisionism, a style developed by a group in northern Italy that shared Impressionism’s concern with capturing the effects of light. The Futuristic movement completely changed his painting style, becoming almost obsessed with pictorial depict of light, movement and speed that was mainly outlined in the futurist manifesto and their vision of moving forward into the forever changing world. Some of his work addressed themes of humanitarian issues and others celebrated the machine as where his early futuristic work captured objects moving and in motion. One of the most famous and in my opinion my favorite is ‘Dynamism of a Dog on A Lead 1909’. This is because I think that it shows clearly the movement of the object painted and is a clear example of futurism and avant-garde, constantly pushing boundaries that had never been explored. Also using a technique before the time of digital media and still managing to show clear movement in a still image.
For me the futurists are too extreme and almost fascist with some of their ideas and motions within the manifesto. Although I understand that the movement of moving forward into the 20th century was important so that we produce design and artwork that leaves us where we are today. Some of the work involving movement and light I find fascinating that at the time with their technological restrictions they were able to produce what they did. Looking at what resources and advancement we have today I am still impressed with the work and ideas that were produced in the early 1900s that today we still struggle to match or advance.
The Bauhaus was a building in Germany as well as a school, depending on how you would perceive it. With its main inspiration and effort to bring together creativity into one whole. Combining or separating all disciplines; painting, sculpture, architecture, handcrafts and so on. With an avant-garde view of guts and vision pushing the boundaries beyond of what was accepted at the time of the norm. The Bauhaus school of 1919-1933 was a completely new concept to all areas of creativity, pushing boundaries that had never been touched. For me a school consists of teachers and students, were as the Bauhaus had a different view to the idea of their school.
‘The school is the servant of the workshop, and will one day be absorbed in it. Therefore there will be no teachers or pupils in the Bauhaus but masters, journeymen, and apprentices.’
Every morning the school would commute to the roof of the building to start the daily routine of stretches and exercises to inspire and relax the students mind ready for the day ahead of creativity. The ideas of teaching always started very basic using only simple shapes of squares, circles and triangles, relating colours to each one. These all relate to most of the work produced by the Bauhaus students and masters of furniture, architecture and paintings. For me I think that this proves that the best ideas and forms are produced from the simplest shapes and colours.
The school was shut down in 1933 by the Nazis and the students and teachers fled the country seeking asylum as the beginning of the war was forthcoming. Still to this day evidence of the Bauhaus still exists and inspires other artists and creative architectural ideas around the world. The most clear and obvious is Ikea with most of their design show distant offspring of the Bauhaus. Over 75 years ago the Bauhaus introduced the word sleek to our design vocabulary, and changed the way we think about the daily-use items from cantilevered chairs (good) to piles of old magazines (bad). The Bauhaus was famously against clutter, teaching an almost minimalist approach discarding the unnecessary and design with the idea of mass production always in mind using the materials of that time.
Herbert Bayer designed a typeface completely consisting of lower letter forms completely eliminating any form of complexity or clutter. In 1921 he enrolled at the Bauhaus where he attended a course under Johannes Itten followed by a workshop on mural painting, lead by Wassily Kandinsky. After completing his training he was appointed head of a new workshop for print and advertising were he produced some inspirational graphic work in advertisement and print. He then went on to work for Vogue magazine in Paris and many more prestige company’s and names. Herbert Bayer received numerous awards and honors, including an honorary doctorate of the “Technische Hochschule Graz”, the “Österreichisches Ehrenkreuz für Wissenschaft und Kunst”, the “Ambassador’s Award for Excellence” in London and the “Kulturpreis für Fotografie” in Cologne. Some of the work produced by this designer is my favorite of the Bauhaus period, producing work that one day I would inspire to be able to produce.
I think that the Bauhaus has inspired work throughout the modern time and also has inspired a new wave of creative teaching and learning. I can relate to this in the way that I like to produce ideas, always finding it easier to start with the basic shapes and forms to develop my ideas further. I also feel inspired in the simplicity of the Bauhaus and feel that I am always trying to simplify things with the idea of less is more. After looking at Herbert Bayer’s work and his use of shapes I would like to introduce his ideas and forms into my future work, identifying simplicity but within a message and getting rid of the clutter, as the Bauhaus would say.
M/M Paris is an art & design partnership consisting of Mathias Augustyniak and Micheal Amzalag established in 1992. Most of their work and collaborations are with musicians, fashion designers, contemporary artists and magazines. Very designer based producing some fantastic revolutionary work for Vogue magazine, Arenna Homme, “the world’s leading men’s fashion magazine”, the Swedish brand Byredo their first eau-de-parfum fragrance “M/MINK.
When I look at the work off M/M paris that I found, in my opinion the work seems very free and experimental. With original ideas and use of imagery to text their work does stand out from other competitors. In my opinion the work is very feminine based with mane use of women in there work but obviously they have done work for more male ordinances like the mens fashion magazine they covered in 2009. Most of the photography work has creative use of Photoshop techniques that produces some unusual and eye catching work that is seen in top designer magazines and brands.
Experimental Jetset is a graphic design agency founded in 1997 by Marieke Stolk, Erwin Brinkers and Danny van den Dungen when they graduated from the Gerrit Rietveld Academy in Amsterdam. This companies main body of work is T-shirts, diverse posters, warning signs and publications. Their work is very inspired form rock culture from which they took their name Experimental Jetset referring to the album by sonic youth. They draw their inspiration from graphic designed Bob Gill and plastic sculptor Richard Price, as well as from the rock culture.
I like the way that Experimental Jetset use big typographical fonts and the use of Helvetica. Most of their work has very good use of hierarchy and placement of text and image. The work is very European and the use of simple colour and simplicity is clear.
Imaginary Forces are a creative studio and production company. Their main work involves commercial advertising, digital and interactive platforms, feature films and film marketing, television, architectural spaces, and global brands. as shown on their website (/www.imaginaryforces.com/ EE 19/04/11)
Most of their work is very modern, futuristic and interactive. Although their website is very simple but yet beautiful their show reel of work is outstanding. Doing work for companies such as Pepsi, Power aid, popular computer games, Google chrome and the list continues on their dwebsite.
Based in New York and Los Angeles, with a team or family of 70 including a range of different media designers, their work is inspired from each other and the teamwork and collaboration witch produces some fantastic work. They have a wide range of working using 3D programs and CGI technology combined with top designer minds wich produce some different and out of this world design ideas and features.
Alot of their work is producing films, with special effects using cinema 4d, After affects and maya. Latest films to date are terminator Salvation, I am number 4, Yes man and the list continues.
For me this company has produced some outstanding work with a portfolio to show in a wide range of media. They are obviously and extremely large company with a huge range of staff with high professional standards producing work for top brands. Companies like this are an inspiration to smaller designers around the world.
Paula Scher started her graphic design career as a record cover art directoe at both Atlantic and CBS Records. Most of her work contains alot of typographic material used in cd covers and books which are widely influencial and imitated, often proponent as retro design. She uses historical design to make visual analogies, and for its emotional impact and immediate appeal to contemporary audiences.
Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients including The New York Times Magazine, the American Museum of Natural History, the Asia Society, the Brooklyn Museum of Art, Phillips-Van Heusen, Anne Klein, Citigroup, 3Com, Herman Miller, Metropolis and the New York Botanical Garden.
I think that Scher’s work is very retro based and almost feminist especially her earlier work in the 70’s. Her work is very text based wich works well with her work showing clear messages. I still feel that her work is dated and not as clear and crisp as most modern desgners.
Born in in 1962 in Bregenz became graphic design after working on illustrations. Sagmeister had a humrorous design view it is said that ‘when a girlfriend asked him to design business cards which would cost no more than $1 each, Sagmeister printed them on dollar bills’ (http://www.dangoland.com/sagmeister/p2a.html 5/4/2011)
Slagmeister in my mind has a narrow sense of design usually only wanting to design what is in his mind and not that of the client, but in his intelligence he said ‘why can he not go out and find the clients that suite his design’ (http://www.sagmeister.com/node/86 5/4/2010) Apart from the clients Sagmeister does a lot of work for himself with the hope of it getting it published.
As insperation goes, Sagmeister looks for everyday experiences and opitunaties and tries to look at every corner of aspect and design to find a solution, even writing down lists of ideas to help. (http://www.sagmeister.com/node/73 5/4/2011) Very simple methods but with a mind like Sagmeisters it produces some spectaclular results including alot of work for himself that was published. CD covers for bands such as the Rolling Stones and skeleton key. Books and identaties as shown.